about
From a young age, captivated by beauty and art, Itxaso immersed herself in the expressiveness of shape, colour and scent that surrounded her, growing up in a family of artisans, taylors, saddlers and shoemakers in the north of Spain.She moved to Barcelona during her adolescence, where she studied public relations and communication. However, she soon gravitated towards the world of creativity, specialising in design and creative direction.Her talent, work ethics and sensitivity were quickly discovered by fashion and footwear companies with which she developed product lines and launched collections at an international level during her first years as a professional. Her time at Camper was very remarkable, during which she was in charge of the creative direction of projects and teams during the company's biggest expansion. After that period and to this day she collaborates with other brands, treasuring two decades of experience in the footwear industry, making her a pacesetter in the sector.In her projects, Itxaso promotes local talent and craftsmanship combined with innovation, advocating for social responsibility and circularity as design's raison d'être; having been a forerunner in sustainability since its beginnings.Nowadays, she works from her studio in Majorca and, aside from being an independent coveted professional as a consultant and creative in custom projects for footwear and fashion brands, she occasionally works as a lecturer and gives talks about design. She also collaborates with organizations and international entities, such as UN's Ethical Fashion Initiative (EFI), with whom she's been working for the past 10 years, providing her experience and knowledge, leading initiatives and entrepreneurial projects in communities that create a real, honest value at a local level, whilst contributing to the betterment of the fashion industry and the global environment.
services
Concept & design
Strategy & creative direction
Sustainability consulting
Analysis & research
Project management
Craftsmanship & innovation
Technical development
Kiko Kostadinov / London
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Ottolinger / Berlín
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Flat Apartment / Tokyo
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Ethical Fashion Iniciative
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Coco Capitán / London
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Bernhard Willhelm / Paris
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Fiskars / Finland
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Product / Footwear
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Ader Error / Seoul
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EFI / Africa
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Pop Trading / Amsterdam
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Product / Bags
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